American Crew Pomade 50g gives medium hold with high shine. Works well for curly hair and provides a modern, flexible alternative to styling gels.
Pomade is a greasy or waxy substance used to style hair with a wet, shiny and slick look.
In the early 19th century, bear fat became the common pomade ingredient, while petroleum jelly, beeswax and even lard were later used in the early 20th century. Legendary classics such as Murray’s Superior Hair Dressing Pomade were staples in Don Draper’s era. Recently, it’s been making a comeback but under different guises—brands may label waxes or even creams, a pomade. True pomade is a blend of wax and oil (while true hair waxes will be just wax or almost all wax). Pomade can range from a light shine to a high shine, but its biggest advantage is that it’ll create a more natural, wet look. So why pomade over gel? Pomade can achieve that same strong, wet and neat look without drying out or flaking like gel.
Use Tip: Rub a little bit on your palm and style on damp or close-to-dry hair.