American Crew Fiber 50g

MATTE PRODUCTS (Clay, Putty, Paste, Mud, Fiber, etc.)

Looking for that yeah-I-just-got-of-bed-and-yeah-I-look-this-damn-good-when-I-did look? Look no further than matte products. Matte products come in many varieties such as clay, putty, paste or fiber, but all have one defining characteristic: a dry or “matte” finish as the name suggests. Matte products provide a pliable hold while adding texture to your hair without that wet shine. This makes it the perfect candidate for those messy, tousled hairstyles.

Use Tip: Rub a small amount on your palm and apply to damp-to-close-to-dry hair.