Inspired by the timeless style of the 1950s barbershop and its spiritual founder, Willy Uppercut OShea, Uppercut Deluxe is a modern, yet traditional approach to mens grooming. An Australian born brand proudly made with only the finest ingredients, Uppercut Deluxe delivers a core range of high quality grooming products for men without all the fancy embellishments of salon brands.
The brand was built by the creative brains, passion and hard work of Luke Newman and Steve Purcell, childhood friends with a love for barbering, surf and skate.
The brands namesake stems from Newman’s Grandfather Willy OShea who was an old boxer from the Jimmy Sharmans boxing troupe that toured rural Australia during the great depression. It was only fitting that they incorporate his nickname “Uppercut” into the brand. Willy was a tough old lad who had a really tough upbringing. His motto was “a hard beginning maketh a good ending”. Well said Willy.