Barber Mind

Barber Mind – The Italian city of Milan is not only famous for its fashion brands like Prada, Armani, Gucci, Dolce & Gabbana, but has been famous for years for the Europe’s pioneer in traditional Gentlemen’s salons — Hiro’s Barbershop.

“Do what you love and you won’t have to work a single day in your life” — this was the maxim of Hiroshi Vitanza, better known as Hiro. Since his childhood in Italy, Hiro was fascinated by the passion and the knowledge about the craftsmanship of the barber. Hiro learned the profession as a barber from an old-school 70-years-old master. In 2002 his dream became reality — years before barbering got trendy in Europe — with his own “Hiro’s Barbershop”, the first barber shop of Europe situated in the Italian fashion city Milan. Here, classic gentleman haircuts and the almost forgotten tradition of barber salons were reawakened.